Earlier this year Also Known As was challenged to re-imagine the traditional approach to packaging coffee and create something that we could share with their clients and friends – and so, Wishbone Brew was born.
Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making.
A bright yet soft color palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product. No two Wishbone’s are exactly the same.
See more from Also Known As, www.alsoknownas.ca
via Behance
