Whimsical Sneakers Inspired By Vintage Italian Brands

Footwear inspired by everyday products is a new visual project by Gianluca Gimini. Titled ‘Sneakered’, these quirky shoes are modeled after Lavazza’s Cafe Paulista or Algasiv denture adhesive. Aiming to preserve the tradition and vintage aesthetics of Italy’s everyday products, Gimini imagines modern fashion companies teaming up with brands he remembers from childhood.

The effect is an imaginary, co-branded collection of nostalgic footwear that will turn heads more than new Yeezy’s.