Volume is a not-so-ordinary brand concept for cocktails, offering a portable tasting experience. It was named after ABV – alcohol by volume – the standard measure indicating the amount of alcohol inside the drink.
Packed into transparent cubes, Volume cocktails come in four unique flavors. From Pink Lemonade Cosmopolitan through Serrano Spiced Paloma to classic Manhattan, the designers Ching Fa Lung and Yura Park highlighted the unique jelly form with serif typography. It was located elegantly at the bottom of each cube to display each cocktail’s vibrant color.