Volkswagen: Instant Off-Road Kit

Working for their client Volkswagen, Soho Square of Dubai put together a fun “Instant Off-Road Kit” which really got noticed and received the Silver (Promotional Item Design) Award at Dubai Lynx Festival 2015.


A vintage, military-style medical box houses all the adventure pack items. Inside the kit you will find playful illustrations, unique typography and essentials such as “fake blood” and “spray on blood”. It’s a creative and playful way to encourage people to actually go outside rather than carry kits that never get used.


To break free from the traditional Volkwagen style guide, Soho Squareused experimental typography throughout all the materials – it’s not the usual clean font palette you are used to seeing from the brand.








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