Another beautiful branding by Mexican graphic studio Anagrama. Viviana is a brand for highly nutritional food products made with natural ingredients, antioxidants and super-foods located in Monterrey, Mexico. The brand name comes from the Spanish word vivir and vida, meaning living and life. These words make direct reference to the product’s natural and purifying properties.
One of the main values that the brand represents, is the main reason they decided to maintain the consistently simple and concrete graphic language in the logotype and packaging.