Alter is a beauty boutique in Brisbane, Australia specializing in hair and manicure treatments inspired by individual quests for finding the alter ego. “We would like to invite everyone to embrace and be proud of their alter ego and shine through the beauty make over by the experts at Alter,” claim the founders who approached the design of thevisual identity in a meaningful way.
Quotes and mottos used on the branding materials express the profound and diverse vision of beauty Alter aims to embrace. Vibrant colors were contrasted with more muted shades alongside a mix of serif and sans-serif fonts that give a sense of eclecticism yet elegance. Conceived by a duet of designers – Charlene Chan and urfd. – the branding also features delicate, thin line illustrations.