TrendWatch : Oliver Ruuger

You may recognize this work from our feature on Selfridges’ 2012 “Bright Young Things” showcase. 2011 MA Fashion Artefact graduate, from London College of Fashion, Oliver Ruuger created this conceptual collection and collaborated with fellow peer Michiel Meewis to create these striking editorial images.

“My aim is to avoid ‘inspiration’ and instead cultivate an intuitive and accidental design process. The primary intent was to design and make products that exhibit an intrinsic power. Artefacts must command equality between themselves and the viewer, without  appearing purpose subservient as a product normally would. The ?nal result is a high fashion product with an emphasis on highly laborious craft techniques with a view to the future – sculptural fashion artefacts that have strong contrast between hi and low tech.”




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