Selfridges New Windows: UK’s Most Exciting Young Creatives


Here, in exclusivity, the gorgeous Selfridges windows of UK’s most exciting young creatives. Following the success of 2011’s ‘Bright Young Things’, the pioneering project by Selfridges to seek out and champion the most exciting young creators in the UK, January 2012 will see the iconic department store re-launch the campaign on an even greater scale.

Adam Andrascik

The second Bright Young Things scheme will feature a total of fifteen UK-based emerging talents from the worlds of fashion, art and design and food. From 6 January 2012 until the end of February, the Oxford Street and Duke Street windows of the store will be taken over these rising stars, as they each reveal a window which they have designed themselves.

Maarten Van der Horst

Five womenswear designers have been selected as part of this year’s line-up.

In addition to their individual window displays, all five designers will sell their products from a Bright Young Things pop-up shop in the Oxford Street flagship store, as well as online at, providing major exposition of their work to the public and the opportunity to sell their collections from an internationally renowned retailer’s shop floor.


Alice Lee

Alex Mattson

Adtrid Anderson

Nuha Razik


William Richard Green



Oliver Ruuger


SELFRIDGES Bright Young Things – MENSWEAR (left to right):
Oliver Ruuger, Tom Lipop, William Richard Green, Shaun Samson, Alex Mattsson.

The menswear designers chosen for 2012 are:
Shaun Samson
Astrid Anderson
William Richard Green
Alex Mattson

Reece Crisp, Selfridges Buyer for Mens Designerwear & Contemporary, comments:
“Our aim with the Bright Young Things project is to find the most directional collections and make them available to our customers in an inspiring way. For me, this year’s line-up of menswear talent is incredibly strong – both wearable and unique. In particular the use of print and fabrication is outstanding across all four designers.”

SELFRIDGES Bright Young Things – WOMENSWEAR (left to right):
Lee Farmer and Alice Smith of Alice Lee, Maarten van der Horst, Sorcha O’Raghallaigh, Adam Andrascik, Billie Yick and Duncan Shaw of MASC.

The womenswear designers chosen for 2012 are:
Sorcha O’Raghallaigh – womenswear designer and illustrator Adam Andrascik – womenswear designer
Maarten van der Horst – womenswear designer
Alice Lee – womenswear designer
MASC – womenswear designers

Alex Iancovici, Selfridges Buyer for Contemporary Womenswear, comments:
“The focus for me this year has been on finding womenswear designers who are even lesser-known than those we worked with in 2011. None of this year’s brands have a bricks-and-mortar stockist in the UK, which is really exciting for Selfridges as it means some wonderfully fresh, unique additions to our shopfloor edit. Our final five offer great mix of wearable and directional looks.”