Longtime fans of Studiopepe work, they recently revamped the 4th floor spaces of the prestigious department store Rinascente. A mandatory location for any Milanese retail experience. The latest retail interior project for the 4th Floor was concentrated to the fashion and contemporary womenswear & shoes area. The use of graphic elements and pop tones, echoing Milan street style, convey a new genderless approach to retail design – color is conceived as an architectural tool. An intense emerald green, silver and black create an unusual palette, animated by hints of coral and bright yellow tones.
A tribute to a past and present Milan is also reflected in a careful choice of materials. Satin steel, plexiglass and terrazzo are paired with experimental materials with contrasting textures like Silipol – originally selected by Albini and Helg to cover the stations walls –, Alusion – the iconic aluminium foam cladding of Fondazione Prada – or Milleforma – an innovative bio-based sustainable material.
Elements like the steel tubes ending in circles are a formal reference to Milan underground stations, designed by Franco Albini and Franca Helg – another important source of inspiration.
A large wave in satin plexiglass displays the collection of sneakers and becomes a scenographic background to the circular carousel made of chrome steel gridded modules.
Bespoke round furniture and display cabinets mixing with iconic design pieces like the Boomerang armchair by Rodolfo Bonetto create a unique yet domestic experience for customers.
The use of graphic elements and pop tones echoing Milan street style convey a new genderless approach to retail design – color is conceived as an architectural tool. An intense emerald green, silver and black create an unusual palette animated by hints of coral and bright yellow tones.
The circular changing rooms enclosed in structured leather curtains were inspired by the iconic folding doors by Gio Ponti and become a colorful landmark within a sophisticated and glamorous space.
