Towels Become Art in Frottee di Mare Campaign

Frotte di Mare is a Zurich-based towel company marrying art and terry cloth to a great effect. Its latest collaboration with an abstract artist Nina Hebting and a designer Jan Leu was inspired by Italian summer, gelatos and the sun.

Colorful beach towels are manufactured by one of the last weaving mills specializing in terry cloth in Austria and were funded via Swiss crowdfunding. With this artsy collection, Frotte di Mare proves that art can enter every the domestic setting.