Tiffany Jen’s Clean-Cut Approach to Branding

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Swtr is the thesis project and new business venture of Tiffany Jen. An online boutique of well-executed and aesthetically driven design, the printed piece supports a concept to sell clothes from local emerging designers who value quality and integrity with no exceptions.

 

Putting the designer’s artistic narrative above everything, designer interviews, diary entries and factory tours are all a part of the piece. Encapsulating both the creative and the business aspects of the idea within its pages, Swtr is a project that rightly thrives on the notion that clothes should be coveted for life rather than fade with the passing of seasons.

 

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See more of Tiffany’s work here.