Every year DTS creates a promotional video for CES in Las Vegas. This year, the commercial directed by Ross Ching is a bit different. DTS wanted to make something that people would replay, something that would stimulate people’s minds when they view it on their computer screen. I guess Ching succeeded !
Ching’s view of the project: “I think that inspiration comes from a lot of places. In the case of myself growing up in the Internet generation, much of my inspiration comes from there. It’s a hobby of mine — scouring the web for the newest and most original piece of work. So when I stumbled across this video, I instantly wanted to try it for myself.”