The Pelican Studio, located in downtown Amsterdam, is the brainchild of entrepreneurs Theodore Kuster and Jelle Lispet. The clothing store’s interior design, a concept of Framework Studio, offers a bold take on pastels. Pinks, blues, and yellows, can be found all over, including the color-coded sections, seating areas, wall and floor décor, and the all-pink fitting rooms. The store features women and men’s clothing from some of our favorite brands which include Wood Wood, Velour, Maison Kitsune, Ami, Harmony, Elka, and Carin Wester, showcasing fashion which lives on the line between street and sportswear. The Pelican Studio experience is not limited to apparel alone, shoppers can cozy up at the coffee bar or rent the grand studio space available for meet and greets and other events.