The New Tiny And Portable Starbucks

As a company that has built itself on reinventing the art of consuming coffee, Starbucks is already well established for their inventive branding, paramount to the design of the experience. You may remember the first Starbucks concept store opening in Amsterdam last March, and now it looks like the global caffeine giant has yet another new concept in the pipeline, the new tiny portable Starbucks.

Re-imagining the drive-thru, walk-up coffee stand, Starbucks has created these “modern modulars,” built in a factory and delivered in a truck, all meant to be customized upon arriving in their markets. A LEED certification point for these structures is that they are to be built from local materials, within a 500-mile radius, so that means you’ll see anything from reclaimed lumber to corrugated metals on the facades. Hoping to make the experience of getting your morning joe a little more interesting, the company looks to expand this concept worldwide.

article via Fast Co

branding concept store eco-design starbucks
Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
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