The 100K Initiative

With Found & Oceana ‘Raise a Glass that raises awareness and funds’

Our oceans are in crisis. Plastic waste is seriously impacting our oceans and the untold numbers of creatures who reside in 70% of our planet. reports suggest that 100,000 marine mammals are impacted by plastics every year. To fight plastics entering our Oceans, Found one of the most eco-friendly beverage companies has developed #THE100KINITIATIVE


The Initiative launching June 1, 2019 ( first day of World Oceans Month) asks people to ‘Raise a Glass that raises awareness and funds’

100% of the profits go to Oceana’s campaigns to solve the plastics crisis and save the oceans

This June – World Oceans Month, raise a glass to remember the marine mammals impacted by ocean plastic & you’ll also be helping protect those that still call out oceans home.

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– 100,000 individually numbered bottles.

– To symbolically pay tribute to 100,000 the marine mammals impacted by plastics in our oceans.

-100% of profits from this initiative will support the work of Oceana, the world’s largest international advocacy organization dedicated solely to ocean conservation.

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Single use plastic bottles are rapidly becoming one of the biggest polluters of waterways.

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As a tribute to these marine mammals, FOUND has produced a series of individually numbered bottles, with original artwork created by New York artist Amit Greenberg, depicting the marine mammals in a plastic-free environment.

These Limited edition bottles will be June 1st, 2019 directly from the campaign website &  and key restaurants, hotels, cafes and food retailers in the USA and France
(full selection will be available on website from June 1.)

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The goal of this initiative is to raise awareness of the dramatic effects of plastic on marine mammals and to support the global drive to reduce the use of single-use plastics, with 100% of the profits generated being donate to Oceana.

A committed brand whose carbon footprint has been neutral since 2007, FOUND offers naturally sparkling and refreshing infused water.

We’re grateful for Found’s support of Oceana through the 100K Initiative. Through our policy campaigns and efforts to reduce plastic pollution, we believe this partnership will resonate with people eager to join Oceana’s efforts to address the plastics crisis and save the oceans.”

Matt Littlejohn, Senior Vice President, Marketing & Communications for Oceana

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About the bottle: 

#the100kinitiative bottle is one of the lightest recycled glass bottles ever developed. The “whale” paper label is made of 100% compostable paper and attached to the bottle with a biodegradable adhesive.