Target launches Smartly; A Modern ‘Low-Price’ Home & Cosmetic Brand

Target just launched Smartly, a new in-house brand for home and beauty fixes at low prices. With a beautiful and minimal branding packaging, their newest in-house brand will sell most items under $2 with a selection of over 70 products such as hand soap, paper plates, household cleaners and razors.

“Over the past few years, Target has launched more than 20 owned and exclusive brands across our multi-category assortment. The introduction of Smartly is another example of how we are listening to consumers and bringing them solutions to make their lives easier,”
Mark Tritton, executive vice president and chief merchandising officer at Target, said. “Smartly offers incredible value, looks great and, most importantly, gets the job done. It broadens our assortment to give guests even more options to find the product that’s right for them, regardless of their budget.”