In relation with last year’s catastrophic oil spill in the Gulf of Mexico, Surfider Foundation Europe designed with Y&R Paris their 2011 calendar to help recruit new volunteers to the foundation. The Surfrider foundation is always communicating towards the protection of the ocean and its coastlines like last year campaign aiming to defend the preservation and sustainable coastal management.
This year for remembering the catastrophe, they choose sexy model/surfer wearing nothing but oil like bathing suits with the tag line ” The Ocean is much more precious than all the black gold in the world”
Advertising Agency: Y&R Paris
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Photographer: Fred Meylan