Written by Cristina Belmonte
Tucked away in a former late 19th-century warehouse and guarded by Studio Pepe’s secret tattoo etiquette with ‘Member’s only’ rules of admission. Club Unseen was billed as one of the best kept secrets of this year’s Milan Design Week. The project-manifesto designed by the magic duo, Arianna Lelli Mami and Chiara Di Pinto, was a unique experiential itinerary of interior design, enhanced by the ritual of mixology. The avant-garde atmosphered club offered a few selected members an informal refuge away from the usually crowded events associated with the frantic week.
Club Unseen presented a cinematic tale where reality and dreams were masterfully staged between sartorial craftsmanship and digital content. Conceived as a multi- purpose environment where boundaries between residential, commercial and hospitality were virtually invisible, Club Unseen presented a simple, sophisticated and cutting-edge concept soon to be metamorphosized in a different location.
We can’t wait! In the meantime and mesmerized by its intense theatrical appeal, we couldn’t help but digging in and asking a few questions to Arianna and Chiara;