Founder and CEO of brand management firm Translation, Steve Stoute arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake…) and Fortune 500 companies. In this great ‘Influencers In-depth Series’ Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands. Watch video below:
Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lebron James, Lady Gaga and Rihanna (management).
“When you do things that feel organic and natural, it’s not like you’re selling something to people. The problem with a lot of advertisement is that it feels forced. And for kids, they can see it. They can smell it a mile away.” Pharell Williams