A Space Reflecting Kvadrat’s Respect for Materiality

The renowned French brothers Ronan and Erwan Bouroullec have designed Kvadrat’s new Copenhagen flagship showroom. This hyper minimalistic, open and linear, white space reflects the respect for materiality that characterizes the company’s products, textiles and rugs.

Located within a former cargo building in Copenhagen’s industrial Nordhavn neighbourhood, large windows flank three sides of the showroom, which provides panoramic views over an industrial harbour towards the centre of Copenhagen. Inside, two opposing rows of brick walls, topped by transparent glass screens, run parallel through the heart of the space, while the office spaces within the showroom are discretely hidden. This design creates a bright, airy and flexible gallery area, with the office desks on one side and shelving for textiles and rugs on the other. A conference room, kitchen, reception, bathrooms and IT room are also integrated into the space.

The Bouroullec brothers wanted to give Kvadrat a space with ”no colors, just materials” – to celebrate the quality of favrics produced by the world-leading brand. To achieve this, they paired an all-white colour palette with natural materials such as oak and concrete flooring. They then furnished the space with desks made from Really Solid Textile Boards – a product made by Kvadrat-owned brand Really.

The showroom marks the latest chapter in a long collaboration between Kvadrat and the Bouroullec brothers. They have previously designed visionary products and textiles for Kvadrat, as well as showrooms in Stockholm.

Written by Magnus Høst for Trendland.