Solento is a boutique brand of organic tequila founded in 2019 by a surf filmmaker Taylor Steele. Inspired by “sol” – sun and “lente” – slow, it offers 3 unique tequila tastes including Blanco, Rosado and Anejo. Collaboration with a New York-based Javas Lehn Studio resulted in an elegant, thoughtful visual identity.
From thick, ribbed bottles that cast beautiful tequila light as if the sun shone through the glass to ultimately modern typography, this is the golden yellow color palette that sets the mood of Solento. It is as if you slowly sipped your tequila watching a sunset – expressed in branding.