Soft is a new skincare brand dedicated to men. Already featured in Forbes and Vogue, Soft looks into modern male beauty routines and simplifies them with a line of absolute essentials. The aim was to find a thoughtful and ultimate face mask for men that’s easy to use and will challenge the stigma around men taking care of their wellbeing.
The effect is highlighted with Soft’s 70s-infused, vibrant branding designed by Zan Inc. that is pretty much explained with brand’s apt observations: “Culture is changing, but men’s skincare hasn’t been keeping up.”
