Ristorante Firenze’s Branding

The Firenze is a traditional Italian restaurant located near Frankfurt, Germany, since 1974. After a small refresh of the existing logo, German art director, Sarah le Donne was given the task to create a totally new concept and design for the menu and wine cards, vouchers, brochures, business cards, letterheads and a website.

The idea behind the identity was to lay the focus on the fresh products the restaurant is well known for and reinterpret the classical Italian colors in a modern way.

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To see more work visit : www.sarahledonne.com




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