As warm weather descends upon us, Mackenzie Freemire‘s Rare Barrel Sour Beer branding is exactly what we want to kick back and relax with.
Her designs for the micro-brewery in Berkley California are meant to reflect the quirky melange of flavors inside each beer. A mix of vibrantly colored spots, triangles, squiggles and geometric patterns adds character and immediately engages consumers.
See the full project on Behance
