Prada Real Fantasies FW2011 MotionBook

Prada has always been very creative with their lookbooks. Once again thinking outside the box, they hired extremely talented Illustrators, Art Directors and CG artists. Their latest ‘MotionBook’ (or Video lookbook) is a real piece of art ! Titled Real Fantasies they used the service of Director/producer James Lima, Art Direction/Artwork by OMA and photography by Phillip Meech to create this awesome 2min psychedelic video – Have a look below.

Directed by James Lima
Production / Art Direction – AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli
Artwork – Jeroen Koolhaas, Lok Jansen
Photography – Phillip Meech
Executive producer – Max Brun HI! Production
Edited by Brian Vincent Durkin
Music – Frédéric Sanchez
Producer – Cathy Gallagher – Shiny New TV
Animation – Hitoshi Inoue