Prada is an empire known not only for their beautiful bags and ready to wear but, increasingly, for their creative digital presence as well. In contrast to an unofficial video editorial for the Men’s F/W 2012 collection we featured last week, Prada’s official F/W 2012 Real Fantasies campaign seen here brings together looks in a retro-futuristic digital collage, the signature style of their Real Fantasies series, this time directed by AMO’s Ippolito Pestellini Laparelli and Fauto Fantinuoli. Not sure if we are feeling the official or the unofficial more, either way, this stunning collection keeps on giving!
“Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.”
ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez
More Prada F/W 2012 here
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