Pop Visual Identity for Wheelies

Wheelies is an Atlanta-based donut hotspot serving the “tiniest donuts on earth” together with a freshly brewed coffee. The visual identity by Stitch Design Co pretty much expresses this hip idea.

Pastel colors were combined with geometrical, circle shapes reflecting the associations with all things sweet and delicious. From take away boxes to custom-made Wheelies paper and tape, one can imagine the tastes and flavors just by looking at the branding.