Playful Branding for Make-up Brand ‘Tower 28’

Tower 28 is a youthful non-toxic make up brand from Santa Monica. Inspired by cleanliness and sunshine, its visual feel looks as if inspired by Californian sun. Playful typography appears modern set against transparent packaging.

The color palette of pink, juicy orange and romantic violet complements the effortless branding with a vibrant, summer feel. Designed by Verena Micheltisch, she put Tower 28 in a visual wrapping reflecting the dream customer.