Plastic Perfect by Rachel Lee Hovnanian


Plastic Perfect is an intricate exhibition exploring the effects of technology on human relationships.

Artist Rachel Lee Hovnanian addresses critically the relationship between the genetically modified foods of the 1950s and the present narcissistic mania with digital technology such as smart phones. The exhibition at Leila Heller Gallery contains an accumulation of interactive installations, video, photography and sculpture.


During Post World War II, Tony the Tiger stated that Frosted Flakes were great to feed children, yet now we know it may result in chronic health conditions and obesity amongst baby boomers. The artist’s conscious choice of sugary cereals is a reminder that information, in this example nutrition, is not always present in the time of usage. Without answering the question put to debate, this is a hint to the everyday technology in our lives we might not know anything about.







Leila Heller Gallery
September 4 – October 18, 2014
568 West 25th Street. New York, NY 10001
212 430 5800
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