All Pink Brand Identity For Lui Store

It seems that the modern combination of pink, marble and gold can never get weary. The interior of Lui Store – a fashion concept store located in the heart of Warsaw is a reflection of current design trends and interesting architectural solutions that allowed to exploit a relatively small space.

A grand, grey pillar divides the store in two and separates the display from pastel pink, velvet fitting rooms that carry a boudoir feel. The construction of gold steel hangers is not just a prop but a linear installation. Marble countertop add a raw touch to the decor. Created by Dmowski&Co., the aim was to create a place where one can discover the trends. Lui’s brand identity corresponds with the overall design concept, featuring soft pink as a colour base and gold embossed typography.