In the same way that Nike drops several awesome sneaker styles at once, the brand launched six stores all over the world yesterday in New York, London, Paris, Milan, Shanghai, Hong Kong and digitally on Nike.com/NikeLab. To showcase the brand’s collaborations and innovations, it curates collections of limited-edition products and new variations of classic performance styles.
Here is a look at the NYC store ( @21 Mercer st.)
One seriously hot shoe to come from the “lab” is the Nike Free Mercurial Superfly, which combines a Flyknit upper with a Nike Free sole. Designer Jun Takahashi from UNDERCOVER also tailors some styles exclusive to NikeLab—itself an innovative sustainable space designed by Miniwiz‘s Arthur Huang from the refuse of the tech world: reused motherboards and casings.
A few notes from our friends at Nike: NikeLab is a retail destination that represents the intersection of sport, culture, and design in key global cities and via e-commerce.
An assortment of Nike’s leading innovation across sport performance and sportstyle innovation hints to the future.
NikeLab embodies NIKE’s approach to product design: maximum performance at no compromise to aesthetics or the planet.
NikeLab features innovations like fixtures made with NIKE Grind and seating units made from recycled polyester.
All elements taken out from the remodeling process of the spaces were integrated back into the new design.
The store fixtures and displays were designed to be modular, enabling each space to be scalable and flexible.
Wall fixtures are made with post-consumer materials including recycled motherboards and computer casings.