After countless viral video teasers, Nike finally unveiled today in Barcelona their latest football boots, and they’re a beauty! Build with their latest Flyknit technology, Magista looks like nothing you’ve ever seen, can’t wait to test them on the field!
Building on Nike’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot redefines the concept of how football boots look and perform.
Providing improved fit, touch and traction, the boot is designed for the needs of the creative playmaker. Nike Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control. The boot was unveiled by FC Barcelona player Andrés Iniesta in Spain today!
“Our aim at Nike has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it,“
Mark Parker, NIKE, Inc. CEO and President.
Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking players, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.
Flyknit technology delivers unprecedented feel, fit and control by creating a second-skin, sock-like feel and allows for strength and support to be knitted directly into the boot. The Magista also features a new mid-cut Dynamic Fit Collar for a more locked-down fit and increased awareness of the body’s movements and interaction with the ground and the ball.
As Nike’s design team worked to perfect the collar height, they found through player feedback that the Dynamic Fit collar not only provided a more locked-down fit, but that players also felt more confident and more aware of their movements.
To provide additional strength and lock-down for multi-directional movement, designers added Brio cables. These cables are knitted directly into the one-piece upper and lock the eyelet into the outsole, creating strength similar to a suspension bridge.
More Information at www.nike.com The Magista will be available for pre-order at Nike.com on April 29 and to purchase from May 22 – CAN’T WAIT!!