Take a turn down Crosby street at night and follow the soft glow radiating from the art installation that is MYKITA; a Berlin based eyewear store that has finally opened its doors in NYC. Look past the neon storefront sign to see a backlit white wall of perforated metal which neatly shows off the company’s collections as well as quite efficiently illuminates the industrial space. Neon tubes intermingle with exposed pipes in the ceiling while concrete floors provide a homey, cooling contrast to the über bright and modern space.
MYKITA, named in reference to the company’s first office space (a former nursery ‘Kindertagesstätte’ or Kita in German), is best known for its handmade feather-light, high-quality frames and for melding classic elements with exceptionally high tech methods to create contemporary styles that are practically unbreakable to boot.
Philipp and Daniel Haffmans, Harald Gottschling, and Moritz Krüger, MYKITA’s four founders and creative core, have been a part of the luxury eyewear sector since 2003. Many of their design cues stem from the latest developments in industrial design, in particular from aerodynamic and automotive styling. MYKITA has collaborated with such well known names as Alexandre Herchovitch, Bernhard Willhelm, Moncler and most notably Damir Doma. Available in 56 countries across the world, this is MYKITA’s first stateside locale and the eighth MYKITA Shop worldwide.