Mercedes-Benz has encased a first production year (1979) G-Wagen in the world’s biggest installation of synthetic resin to look like amber! 44.4 tonnes cast in 90 days!
The G-Class has formed its own character over the generations. A timeless vehicle that was to become a legend through the years. With the world’s biggest installation of synthetic resin Mercedes-Benz put the world premiere of the new G-Class on 14 January 2018 in the spotlight at the North American International Auto Show (NAIAS) in Detroit. As of today a gigantic amber-coloured cube made of 44.4 tonnes of synthetic resin is adorning the entrance to Cobo Hall, the NAIAS exhibition hall.
The installation symbolises the timelessness of the off-road legend and makes a conscious reference to the natural phenomenon of insects preserved in amber. Like their genetic material the DNA of the first G-Class has also been preserved and is handed down from generation to generation.
“The amber cube puts the uniqueness of the G-Class in a nutshell”, says Dr Gunnar Güthenke, Head of the Off-Road Vehicle product unit at Mercedes-Benz. “Our cult off-road vehicle has been continuously evolving for nearly 40 years – without losing its character or its core values. Its DNA is stronger than time and than any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G-Class.”
The square block is 5.50 metres long, 2.55 metres wide and 3.10 metres high. It took 90 days to make from 44.4 tonnes of synthetic resin. Every day the block grew by around three centimetres in height. Following the car show in Detroit the cuboid will also be on display in other markets with the new G-Class market launch.