For the launch of Virgil Abloh‘s S/S 2019 debut collection at Louis Vuitton (inspired by the classic film The Wizard of Oz) – They installed a psychedelic, rainbow colored giant guy in their windows at the New York 5th Avenue and Los Angeles Rodeo Drive boutique, as well as soon to be installed in Paris and Tokyo Flagships.
Louis Vuitton said in a statement:
“In the spirit of the collection, the windows consist of technicolor skies, fields of flowers and the yellow brick road. Additionally, an oversized, colorful figure stands inside the store creating an optical illusion that extends onto the street and throughout the store,”
The upcoming Tokyo’s installation:
Images from Virgil Abloh’s Instagram
