Before the explosion of the premium denim market throughout the early 2000s, there was Levi’s RED. First launched in 1999, Levi’s RED is a concept collection by Levi Strauss and Co. Reinventing its iconic 5-pocket jean, RED proposes new forms and aesthetics, as seen in key pieces from the debut collection, ‘Twisted Red’, which has been resurrected as part of LN-CC’s ongoing archive series. The seminal collection paved the way for interesting denim innovations throughout the last decade. Check it out exclusively at the online retailer, who have partnered to be the exclusive online retailer for the new ‘Lined RED’ 2014 collection next year.