Juice is one of the trendiest markets right now, and design plays a huge part in making a brand successful in this crowded category. Leeds Juicery is a UK-based brand that differentiates itself from other health juices by incorporating elements of alternative medicine and the Indian science of Ayurveda. In terms of design, the packaging is extremely minimal with an organic touch, making clear that the concept behind the brand is total wellbeing, both mental and physical. Classic-yet-modern typography also elevates the design, and the brand utilizes recyclable and eco-friendly materials.
Agencies: Abbas+ Gold Again
Project Management: Greta Madline
Design & Art Direction: Abbas Mushtaq & Greta Madline
Photography: Greta Madline