Le Turtle Restaurant Branding [New York]

Le Turtle is a new French new wave restaurant founded by Taavo Somer and Carlos Quirarte (of The Smile) on the corner of Chrystie and Rivington streets in New York. The interior uses raw materials, such as wood, concrete or marble, while neon lights or velvet curtains add a touch of extravagance. Inspired by new wave and visual occult, the restaurant color codes are pink and black that set the idea for the branding. Created by Leta Sobierajski and Wade Jeffree, the identity is full of symbols and metaphors, from black lobster to the latex gloves.

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Art Direction & Design
Leta Sobierajski & Wade Jeffree
Interior Photography
Scottie Cameron
Web Development
XXIX

www.leturtle.fr