Jaguar F Type Burning Desire Lana Del Rey

Lana Del Rey: Burning Desire feat. Jaguar’s new F-TYPE

Jaguar F Type Burning Desire Lana Del Rey

Jaguar, looking to promote its two-seater sports car tradition for a new generation, recently developed the all new F-TYPE, and with a new model, a new marketing strategy. Not all too surprisingly, the brand cast the F-TYPE in an upcoming short film, and also in the music video (seen here) for the film’s original song, “Burning Desire”, penned and performed by Jaguar ambassador Lana Del Rey (she’s in it too).

While Del Rey’s value/status in the business of aesthetics continues to prove itself with both high profile partnerships and supreme music industry manufacturing, I am falling hard for the perfect neoclassical gloss pitched to us in this clip, from the deco styling of a landmark former cinema to Del Rey’s vintage Ghost dress. Lana, your gig looks as fine as ever, and Jaguar, I would definitely bet yours is too.

Jaguar F Type Burning Desire Lana Del Rey




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