‘We Love Labels’ by Spanish branding studio Anagrama constitutes a compendium of their past branding work including examples from various industries on label design and applications. Now, imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you’ve never acquired products from before? The answer, most likely is, by looking at the label. Labels have been employed to identify products since the early 1880’s. Their main goal is to catch the customer’s eye by connecting through brand values coded on the product’s packaging while providing information about the origin, manufacturer, ingredients and benefits in an attempt to connect with the buyer’s lifestyle. Label materials can include paper, polymers, cloth, metals, and many finishes that can be applied to generate an effect on the product’s perception and cost.