“La Demimondaine” Video Editorial


We told you a while back that video lookbook and video editorial will become more and more popular ! With Fly 16×9 has one of  most active player in the fashion video maker industry, you also have some other cool companies like Vision On who just directed this beautiful HD Video Editorial:  “La Demimondaine”. In collaboration with Flair Magazine Austria and starring supermodel Iris Strubegger. The film brings the magazine’s December 09 issue, a 14-pages print cover story to life…

Both the motion footage and photographic images were shot simultaneously using one Hypest digital cinema camera on the market : The Red Camera.





A behind the scenes video gives a glimpse into how Vision On provided Flair with creative direction, production, and post production to make the film become a reality.

Shot at NYC’s legendary nightclub The Box and starring Austrian supermodel Iris Strubegger wending her way through a dark after hours cabaret, the film draws inspiration from heroines like Marlene Dietrich and styles from the 1930-50’s.  Featured brands include Cartier, Chanel, Givenchy, Louis Vuitton, and Alexis Bittar.

Flair Magazine available in stands this Friday, December 4th