Whimsical Visual Identity for New Energy Drink Brand KOYA

KOYA is an energy drink brand that claims to help you open your mind, consciousness and perception. Featuring natural ingredients, it is changing how energy beverages are perceived, so does its branding. Minimalist cans feature sans-serif fonts, some of them come transparent.

Playing with a holographic rainbow palette, the branding speaks vibrancy and innovation, reflecting original drink formulas. The concept of the brand identity was conceived by Aleksey Zadorozhnyi of Russian Choice Studio.