Jorgobé is a brand of unisex, vegan and cruelty-free cosmetics dedicated to its inclusive ethos and raw ingredients. Together with a local design studio Homework, Jorgobé has conducted a thorough rebranding.
Its distinct message and minimalist flair was framed into black & white visual identity based on a dotted pattern. There is almost a clinical feel to the brand, expressing its know-how and care.
Practicality and function of both – the products and the packaging – result in a very clear communication achieved through meticulously developed formulas and thoughtful graphic design.