Paris-based architect and designer India Mahdavi is behind the interior of the latest REDValentino boutique, located on Sloane Street. The 170 square meter store features a great brass and glass façade on one of London’s most strategic streets, inviting customers to discover a new intimate and charming space. The oneiric atmosphere is set free creating striking contrasts with a harmonious overall mood. The sinuous lines of each element within the store blend elegantly with the label’s collections.
Speaking of his decision to open a flagship in London, Pierpaolo Piccioli, Creative Director of REDValentino, says:
‘The initial idea, together with India, was to create an intimate and emotional space. A meeting place that favors dialogue, a virtual and real exchange of ideas. London is a dynamic, cosmopolitan and unique metropolis. It is important for me to have a REDValentino store in this universe-city, centre of constant evolution and multicultural activity. London is unconventional and follows the continuous beat of the heart.”
Mahdavi talking about her style:
“My style is polyglot, polychrome, cross-cultured. Color is fundamental in my work, so is texture. I use texture like color, and I use color to bring light. Being creative starts with imagination, is fed by inspiration, and ends with a story. When I met Pierpaolo, we really had a great connection – he was part of the inspiration and together we created a dream.”