Now Reading: Immersed in the Light of Diamonds: Installation by XEX
Written 7 months ago by
Hong Kong based studio XEX created an interactive installation Prismverse for skincare brand Dr. Jart in Shanghai. As XEX‘s latest creation, the project offers immersive experience using complex mirror wall, bright colours and light beams.
The highlight of the installation is a 10 meter-long LED floor and the complex mirror wall which reflects the lights. The concept comes from Brilliant Cut-a diamond cutting technique that creates numerous facets so as to have exceptional brilliance. The whole experience resembles the instant tone-up effect of the skin product.
The patterns in the LED screen also change as visitors move around the space and interact with the products. An ambient soundscape produced by Sonihouse also creates excellent audiovisual effect for the unprecedented experience.
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Created by XEX
Creative & Artistic Director: Chris Cheung Hon Him
Digital Producer: Cheryl Liu Suet Yee
Technical Director: Jeff Wong Chun Kit
Creative Technologist: Jason Lam Chi Fai
Interactive Art Director & Motion Designer: Kwankai Kwan Kai Yin
Interactive Designer & Motion Designer: Janice To Tsz Sum
Motion Designer: José Lai Hiu Fung
3D Model Craftsman / Production Assistance: Leung Man-kit
Written by Juan Juan Ding
WRITTEN BY Guest Blogger