HOJA Elegant Visual Identity

HOJA is a Mexican gastronomy-oriented agency, claiming to create “content for the hungry”. Its visual identity by Latente. was conceived to reflect brand’s values such as versatility and stability which was achieved via simple yet sophisticated elements.

Gold hot stamped H on the business cards, the combination of serif and sans-serif fonts, impeccable photographs used on the branding materials and on the website. All the elements combined creative a cohesive editorial grid that reflects beautiful simplicity and quality – the key characteristics of some of the best food.