We introduced you to Atelier Aveus with their stunning 3D interior collection in collaboration with Six n’ Five. Today, they submitted us their latest Hitchcock-inspired series in collaboration with 3D artist Ergun Ayral, they created virtual interior environment for the audience to escape inside.
Hitchcock often represented the physical world as a projection of a disturbed person shown through striking set design and lighting effects. That type of “expressive decor” has been particularly interesting to work on and adapt for this project. Following this approach and cultivating the dramatic potential of the domestic sphere, we staged our new pieces of furniture in a series of visuals, almost conceived as a short storyboard.
From the private environment of the room to the common space of the lobby, each environment has been designed as a narrative scene, including visual hints to some of the director’s most famous movies (Vertigo, Rebecca, Rear Window…)
Architectural elements such as doors, windows or staircases, are very central to each composition, encouraging architecture itself to play a big role in each visual, reinforcing a feeling of anxiety and suspense within the interior configurations.
Through the set of visuals, we have pushed the boundaries between fiction and reality, mixing the architecture and furniture with characteristic accessories, colors or even dialogues from movies we were inspired by.