genesatcoopcafe

High Tech Dining: [email protected] Cafe By 2 x 4

genesatcoopcafe

The other day at Barneys, while trying to decide whether I’ll be rocking this summer’s overalls trend in basic denim or neon green, I had the chance to dine in the new cafe on the 8th floor, [email protected]  Unlike their hugely popular Fred’s, which I have come to rely on for a lively scene, great food and service, Genes is set up in a rather small dining room with one 30 foot long, interactive dining table.  NYC design consultancy 2 x 4 was commissioned by the retailer to design the concept dining table top, featuring a simple ordering system and interactive experience.  With 28 individual screens, one for each guest, the interface features the menu, the option to order, as well as call the server, browse the merchandise, and content from the Barneys blog, The Window.  During my meal, I got the chance to mull over the prospects of such technology in the retail and dining spaces, and to me, the future definitely looks bright.  Barneys has done a standout job of introducing an experience that may very well soon become the norm.  Well done!

genesatcoopcafe

genesatcoopcafe

genesatcoopcafe

genesatcoopcafe

genesatcoopcafe

For more information, visit www.2×4.org




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