One of our favorites, photographer and stylist Carl Kleiner was appointed by Herman Miller to create these graphic compositions with their refreshed materials palette. There is a really interesting article on Hermanmiller.com in which Laura Guido-Clark, creative director of Materials for Herman Miller, discusses the importance of color and its power as a communication device.
Guido-Clark uses various methods to determine color palettes, one of which is a process she trademarked called “climatology.” Unlike traditional trend forecasting, “climatology” involves taking “temperature readings” of the current emotional, political, social, and economic environments and breaking them down into human values and emotions.
Most subconscious opinions about a product are formed within the first 90 seconds of seeing it. What’s more, between 62 and 90 percent of those opinions are based on color alone.