Henua Organics is an organic skincare line inspired by Nordic simplicity. The branding conceived by a Finnish agency Werklig aimed to invite luxury beauty users to switch to a premium yet natural brand. The minimalist and unassuming visual identity reflects the meaning behind the Finnish word “Henua” – the feeling of being in harmony with yourself and the surrounding world. Impeccable still life photographs capture the essence of the brand – freshness and a sense of effortlessness.
“Minimalist black and white aesthetics combined with frosted glass bottles, wooden caps and matt finish labels aim for a sophisticated premium feel. The luxurious yet sustainable packaging subsides unsustainable foam molds with a custom fitted cutout that keeps the product firmly in place. The package is made of just one uniform piece of cardboard, creating a seamless unboxing experience.”